“TRU Finance’s support was a game-changer for us. Their timely funding helped us expand our product range and secure key projects, enabling G-force Fire Service to grow and serve more clients.”

G-Force Fire Services: 

Mahesh Shinde, the founder of G-force Fire Services, was inspired by the impact of fire on lives during his father’s career as a fire brigade officer. This motivated him to establish the business, initially focusing on fire safety systems. With no social media, Mahesh and his team sourced products from the market and conducted demonstrations to educate potential clients about fire safety. However, they faced challenges due to low awareness and limited resources. Starting with only 1 or 2 employees, Mahesh worked hard to build a client base, eventually expanding to 1500 clients over 15 years. During the COVID-19 pandemic, Mahesh faced the challenge of convincing clients to reinstate fire services, offering flexible payment options to ease their financial burden.

TRU Lending Head-Heart-Hand: 

When Mahesh aimed to diversify his product range, particularly with hydrant systems for high-rise buildings, he turned to TruCap Finance for support. TruCap provided the necessary funding, helping him strengthen his purchasing power and expand his supply chain. With the capital, G-force Fire Service was able to hire additional staff and obtain government project licenses. Today, the business continues to grow, providing critical fire safety services to more clients. Mahesh’s story highlights the importance of financial support in overcoming challenges and seizing new opportunities for growth.