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Unifying organizations with socially sustainable outcomes 


TRU is an articulation of the mission to promote financial inclusion. We promise to stand for – Trust, Reliability, and User-friendliness for all our stakeholders, including MSMEs. It not only helps the stakeholders to get access to affordable capital but also lets them establish collaborative communities to succeed in business. 


TRU’s vision is to enable access to affordable capital, building social capital and expanding the perception of our products and services suits. Further making our stakeholders financially sound and resolute.  

TRU Promise

We believe in the theory of lending Head-Heart-Hand. We make sure our customers do not default in any sector when it comes to financial and social stability.  

Accessing and negotiating financial and credit solutions can be cumbersome and intimidating for a large section of the population. We fill this gaping lacuna by building an omnichannel mode of service delivery sensitized to the diverse cultural mores and dynamics aligned with the philosophy of inclusion. We build systems and processes to catalyse efficient employment of capital and technology to enhance the growth journey of MSMEs.  

In this manner, we aim to fulfil sustainability through creating growth opportunities, backing up livelihoods, and distributing capital to the last mile customer. We encourage our employees to design products and systems with user-centricity in focus, to make the experience of building a relationship with us seamless and par excellence.  

We want people involved in business to feel secure while holding our hands in terms of the procurement of capital. We aspire for the satisfaction of our customers when they reach out to us with hope and trust that their aspirations would be given wings of empathy and opportunity towards fulfilment.