TRU’s growth strategy has ‘collaboration’ as a core pillar guiding its philosophy to build social capital for MSME markets through L-A-A-S.
L-A-A-S bolsters TRU’s capability to leverage technology along with its branch network to build a symbiotic relationship with its co-lending partners. Both the partners are able to capitalize on each other’s strengths to create an array of viable credit solutions, benefitting the last mile unserved and underserved customer base.