“TruCap Finance had a piviotal role in our success, empowering us to expand operations, introduce new products, and achieve remarkable growth. We evolved from a single shop to a flourishing business with two locations and a expanded team, enabling us to create jobs and replicate the positive impact TruCap had on us, now extending it to our employees’ lives.”

Bhimjibhai’s Journey: 

Bhimjibhai Nathabhai Thanth assumed leadership of Maitri Thread House in 2013, inheriting a legacy known for its high-quality threads that were indispensable to manufacturers and designers. However, the onset of the COVID-19 pandemic posed unprecedented challenges. With his shop temporarily shuttered and employees returning to their villages, Bhimjibhai faced the daunting task of restarting operations amidst financial constraints.

Challenges in Business: 

Despite these adversities, Bhimjibhai remained committed to his team, ensuring their financial security even during periods of reduced business activity. As lockdown measures eased, he confronted the need to replenish inventory and expand to meet renewed market demands. This required additional capital that Bhimjibhai initially lacked.

TRU Lending Head-Heart-Hand: 

Seeking to overcome these challenges and pursue his vision for growth, Bhimjibhai turned to TruCap Finance Limited for financial support. With timely assistance, he secured the necessary funding to replenish inventory and successfully introduced a new product line. This strategic move not only bolstered his business but also facilitated the opening of a second store in Kalyan, Mumbai.

To meet the increased demand and manage operations effectively, Bhimjibhai expanded his workforce by hiring five additional staff members. These strategic investments have enhanced operational efficiency and customer service, further solidifying Maitri Thread House’s position in the market.

Bhimjibhai is committed to expanding Maitri Thread House’s market presence and elevating customer satisfaction, driven by a strong ambition for continued growth“TruCap Finance had a piviotal role in our success, empowering us to expand operations, introduce new products, and achieve remarkable growth. We evolved from a single shop to a flourishing business with two locations and a expanded team, enabling us to create jobs and replicate the positive impact TruCap had on us, now extending it to our employees’ lives.”