“TRU reignited my hope when I faced one of the darkest chapters of my life. Their unwavering support empowered me to rebuild my business and restore my confidence.”

Ajay’s Business: 

Ajay Misra, a determined and resilient entrepreneur, founded New Divya General Store in 2017 after losing his job. Initially, his business flourished, but life presented unforeseen challenges. In 2019, Ajay required surgery, and a subsequent leg fracture kept him bedridden for an extended period. Just as he was beginning to recover, the COVID-19 pandemic struck, further compounding his financial woes. Struggling with medical debt and limited income, Ajay faced immense hardship and was forced to consider renting out his store—only to find that even rent payments were delayed due to the pandemic.

TRU Lending Head-Heart-Hand: 

At his lowest point, Ajay turned to TRU for assistance and found more than just a financial lender—he found a partner who believed in his potential. TRU provided the essential capital he needed to revive his business. With their support, Ajay restocked, hired additional staff, and brought New Divya General Store back to success. Today, Ajay’s story is one of resilience and transformation, made possible by TRU’s timely support. His journey shows that with the right help and support, challenges can be overcome, and dreams can be restored.